Şafak is an old-established pharmacy in Ankara. Considering the revalry in the pharmacy market this pharmacy specializes in natural cosmetics & naturopathic products. Renewing the pharmacy’s interior serves to underscore and substantiate this positioning. The pharmacy’s main focus should be communicated and made tangible within the space in a striking and compelling way – without creating a promotional style. At the same time, the other important task was to create additional possibilities of presenting shop merchandise in the shelving space behind the counter and the self-service area. We commissioned to undertake the interior remodeling of the space and revise the corporate design.
The consept was creating a positive and joyfull ambience in order to melt away all the worries of ill health for a moment.The ceiling motifs are lables depicting ten medicinal herbs.

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